Mike Endicott 
### The Creative-Client Translator: Mastering the Art of Communication Ever felt like you’re speaking a different language when explaining your creative vision to a client? You’re not alone. In the world of design and creativity, where ideas tend to float in clouds of concepts and color palettes, translating these into solid, client-friendly terms can sometimes … Read more
### Lessons from the Trenches: 15 Years in the Design Industry When I first dipped my toes into the design world, smartphones were just becoming a thing, and ‘UX’ was hardly more than alphabet soup. Fast forward 15 years, and here I am, still riding the ever-turbulent waves of creative entrepreneurship. It’s been a journey … Read more
**Freelancers, It’s Time for a Pay Bump: How I Boosted My Rates Without Losing Clients** Let’s talk turkey about something we all think about but seldom act on: raising our freelancing rates. For many of us, the prospect feels akin to crossing a tightrope over a cliff—exciting, but yikes, those potential downsides! However, my recent … Read more
**Don’t Get Webbed Into a Bad Design: Recognizing Red Flags Early** Selecting the right web designer is a bit like picking a ripe avocado: tricky, but rewarding when done right. Firstly, beware the lack of a portfolio or, equally distrusting, one that’s as varied as a vending machine — all cookies, no substance. A good … Read more
### Stop Hiding From SEO—Use These 3 Easy Tools to Boost Your Visibility! Ah, SEO—three letters that can either make a small business owner jump for joy or recoil in fear. Let’s face it, the world of Search Engine Optimization can seem labyrinthine to the uninitiated, but it doesn’t have to be your business’s bogeyman. … Read more
### Win the Click: Crafting Blog Posts That Beg to Be Read (and Ranked!) Ever written a masterpiece only to hear digital crickets? You poured your soul into a blog post, hit publish, and… nothing. It’s frustrating, but hey, even Shakespeare would’ve struggled on Google. Let’s eclipse that obscurity with a blog structure that sings … Read more
### Why Google Loves Blogs (And How You Can Charm the Search Giant!) Ever wondered why blogs are such darlings in the eyes of Google? It’s all about fresh, engaging content and the magic of SEO. Google’s main job is to deliver relevant and valuable content to its users, and what better way to do … Read more
### Quick SEO Wins to Boost Your Website’s Performance This Week Let’s face it: diving into the depths of SEO can feel like wrangling a beast in a dark forest with nothing but a flashlight. But it doesn’t have to be that overwhelming. This week, you can make some straightforward tweaks to your website that … Read more
**SEO Doesn’t Have to Suck: Making Sense of Search for the Everyday Entrepreneur** Let’s face it, the mere mention of SEO (Search Engine Optimization) can send even the most seasoned entrepreneurs into a vortex of complex jargon and seemingly endless rules. But here’s a comforting thought: SEO isn’t just for the tech wizards; it’s actually … Read more
### Can AI Really Handle Your Blog? Yes—and Here’s Proof In the digital age where content is king, the scepter may well be passing to the realm of artificial intelligence. The question on many a small business owner’s mind is: “Can AI really handle my blog?” It’s a valid query, especially for those of us … Read more
