Mike Endicott 
Despite their best intentions, many small businesses stumble when creating their websites. Too often, a lack of understanding about how customer engagement works online and how to optimize for search engines can lead to big mistakes. Fortunately, most of these errors aren’t fatal, but they can hinder business growth and leave potential customers frustrated. Here … Read more
### Lead Magnets That Charm, Not Harm: Keeping It Genuine in Your Marketing Lead magnets are like that first handshake at a networking event. Do it right and you’re in for a meaningful conversation; do it wrong, and all you’ve got left is an awkward memory. In the rush to gather as many email addresses … Read more
### Should You Automate Customer Emails? Finding the Sweet Spot In the bustling world of entrepreneurship, automation is like that dependable sidekick in superhero movies—often behind the scenes yet indispensable. When it comes to customer communication, automated emails can feel like a double-edged sword. They save time, absolutely, but can they maintain the personal touch … Read more
### Evergreen Content: Your Secret Weapon for Timeless Traffic In the bustling world of digital marketing, evergreen content is the quiet powerhouse. This isn’t just any run-of-the-mill blog post or fleeting tweet; it’s content crafted to remain relevant and useful, transcending the rapidly changing news cycle. But what exactly makes content ‘evergreen’? It’s all about … Read more
### Write to Delight: Crafting Blog Posts That Captivate and Convert Ever wondered why some blog posts become the talk of the town, buzzing through every social media feed, while others just sit in the dark corners of the internet gathering digital dust? It’s all about engagement: those irresistible hooks, relatable stories, and clever insights … Read more
**Blog Smarter, Not Harder: Automating Your Weekly Content Plan** In the bustling world of content creation, the idea of manually plotting out each blog post can be as daunting as deciding what to binge-watch next on Netflix – too many options, too little time. For creative entrepreneurs and small business owners, your blog isn’t just … Read more
### First Impressions Count: The Undeniable Power of Your Homepage Think of your homepage as the front door to your digital empire. It’s more than just a welcome mat; it’s the make-or-break spot where potential customers decide if they’re in or out. In the bustling digital marketplace, where every click might lead to a competitor, … Read more
### Building Trust Online: Easy Tactics That Boost Your Conversion Rates Creating a trust-filled relationship with your online audience might sound about as easy as threading a needle in a windstorm, but believe it or not, there are simple, straightforward ways to win over your digital crowd. For creative entrepreneurs and small business owners, the … Read more
### Is Your Website Playing Hide and Seek? Here’s How to Seek It Out! Ever wondered if your website is the digital equivalent of a wallflower? It’s great at mingling with search engines, but when it comes to catching the eye of actual users, it might as well be ghosting them. Here are three quick … Read more
### Lights, Camera, Click: Mastering Your Small Business’s Online Presence In today’s digital age, if your small business isn’t online, it’s like you’re winking in the dark—you know what you’re doing, but nobody else does. Establishing a robust online presence isn’t just a fancy way to spend your afternoon; it’s an essential avenue to connect … Read more
