### Is Your Website Playing Hide and Seek? Here’s How to Seek It Out!
Ever wondered if your website is the digital equivalent of a wallflower? It’s great at mingling with search engines, but when it comes to catching the eye of actual users, it might as well be ghosting them. Here are three quick checks to determine if your website is more “invisible cloak” than “spotlight”:
1. **Google Yourself:** It’s not just for checking your e-reputation! Searching for your business name or key services can reveal a lot about your site’s visibility. If you’re not popping up on the first page, or worse, not at all, it’s a sign your SEO might need some CPR. Remember, being on the second page of Google is like winking in the dark —you know you’re doing it, but no one else does.
2. **Speed Test:** Slow and steady does NOT win the race in the digital world. Use tools like Google PageSpeed Insights to check if your site is the Usain Bolt or the tortoise of webpages. A sluggish site can frustrate visitors faster than you can say “404 Error”. Plus, search engines penalize slow sites, so if yours is taking its sweet time, it might be time for a tune-up.
3. **Mobile Friendliness:** Whip out your smartphone and visit your site. Is it displaying well or does it look like a puzzle with missing pieces? With over half of global web traffic coming from mobile devices, ensuring your site is mobile-friendly isn’t just nice, it’s necessary. Google’s Mobile-Friendly Test can give you a quick diagnosis and even prescribe some fixes.
A hidden website is an unvisited website, which in the business world translates to missed opportunities. Dive into these checks and pull your website out of the shadows! Not sure where to start? Consider sprucing up your SEO or giving your site design a facelift. Sometimes, all your digital presence needs is a little push to go from overlooked to overbooked. Happy hunting!