Injury Prevention Campaigns for Midwest Orthopaedics at Rush
A multi-site awareness initiative targeting ACL, shoulder, hip, and ankle injuries.
A Digital Approach to Sports Injury Awareness
Endesign partnered with PS Communications and Midwest Orthopaedics at Rush to create a series of public awareness campaigns designed to educate athletes, coaches, and trainers about injury prevention strategies. Each campaign focused on a specific area of the body—Knees, Shoulders, Hips, and Ankles—providing actionable resources, research insights, and treatment information.
CLIENT
Midwest Orthopaedics at Rush: Targeted Injury Prevention Campaigns
Challenge
With the rising number of sports-related injuries, Midwest Orthopaedics at Rush wanted to create focused educational resources tailored to specific injuries. The goal was to increase awareness, provide accessible prevention strategies, and establish their leadership in sports medicine.
Solution
Endesign designed and developed four separate campaign microsites:
- Knees for Life – ACL injury prevention, particularly targeting female athletes.
- Shoulders for Life – Protecting overhead athletes from shoulder and elbow injuries.
- Hips for Life – Addressing hip disorders, labral tears, and early arthritis risks.
- Ankles for Life – Educating athletes and dancers about ankle injury prevention and recovery.
Each site featured:
- A clean, responsive design for easy access on mobile and desktop.
- Engaging hero imagery to resonate with athletes.
- SEO-optimized educational content for better organic reach.
- Consistent branding across all campaigns while differentiating each site’s focus.
- Strategic calls to action, guiding users to further research, treatment options, and preventative exercises.
Results
- Increased online engagement and awareness across targeted athlete groups.
- Improved search rankings for injury-related queries.
- Enhanced credibility for Midwest Orthopaedics at Rush as a leader in sports injury prevention.